The new digital consumer demands relevant content, adapted to their personal tastes and preferences. All a challenge for marketers who know that this relevance will be key to improving the results of their campaigns and increasing the loyalty of their consumers.

Today there is an oversaturation of data from the digital world. We are constantly bombarded by multiple content channels, many of them irrelevant.

Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve true 1 to 1 personalization through relevant communications, it is now our duty to present in detail the third and last action: ENGAGE.