Today many companies are looking for ways to help improve their marketing to ensure that their employees are free to carry out various tasks effectively and without delay.

The digital revolution is transforming almost all industries, affecting the way we serve our customers, manage our operations, commit to our workforce and grow our business.

While email marketing is often seen as a tool for companies looking to improve their results, it is also useful for those organizations where the goal is not to make a profit.

The new digital consumer demands relevant content, adapted to their personal tastes and preferences. All a challenge for marketers who know that this relevance will be key to improving the results of their campaigns and increasing the loyalty of their consumers.

It is not risky to say that our clients are leading a real revolution today. They are more informed, have more access to information and services and more options than ever in history.

Today there is an oversaturation of data from the digital world. We are constantly bombarded by multiple content channels, many of them irrelevant.

By being able to build a personalization architecture, you can generate a direct, immediate and personalized interaction with your customers, through relevant communications.

Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve a true 1 to 1 personalization through relevant communications, it is now up to us to present in detail the second action: Manage.

It is very likely that most professionals related to marketing and data management are already familiar with the General Data Protection Regulation (GDPR), which came into force this year.

This eBook exposes elementary concepts related to Marketing Automation and gives advice to make the most of your campaigns, from the beginning, in addition to detailing the features that MasterBase® offers today in the field of Marketing Automation.

The use of technology in marketing has transformed the profession in recent years. In addition to higher levels of measurement and data, the strategies and methods used have radically changed the mentality of marketers.

This eBook aims to help you learn more from your customers through extensive data management and analytics and to develop the skills necessary to transform that learning into actions aimed at effectively fulfilling your business objectives.

Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve true 1 to 1 personalization through relevant communications, it is now our duty to present in detail the third and last action: ENGAGE.