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Resources

Blogs, eBooks, Webinars and more to help you transform your business into the digital age.

Blog Blog

4 Aspects to consider in using a Marketing Automation tool

To succeed, you need to know everything you can about your customers. But knowing is one thing and harnessing that knowledge is another.

eBook eBook

Process Automation in Marketing Beyond Marketing Automation

Today many companies are looking for ways to help improve their marketing to ensure that their employees are free to carry out various tasks effectively and without delay.

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Behavioral Marketing. Delivering individual experiences at scale

It is not risky to say that our clients are leading a real revolution today. They are more informed, have more access to information and services and more options than ever in history.

eBook eBook

Marketing Automation Complete guide with everything you need to know

This eBook exposes elementary concepts related to Marketing Automation and gives advice to make the most of your campaigns, from the beginning, in addition to detailing the features that MasterBase® offers today in the field of Marketing Automation.

eBook eBook

Artificial intelligence

The use of technology in marketing has transformed the profession in recent years. In addition to higher levels of measurement and data, the strategies and methods used have radically changed the mentality of marketers.

eBook eBook

4 Aspects to consider in using a Marketing Automation tool

To succeed, you need to know everything you can about your customers. But knowing is one thing and harnessing that knowledge is another.

Blog Blog

What's the Difference between Buyer´s Journey and Customer Lifecycle

Marketers are experts in creating new concepts, and this headline is no exception. We have detected some marketing and sales confusion with these two concepts, the buyer's journey and the customer lifecycle.

Blog Blog