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Resources

Blogs, eBooks, Webinars and more to help you transform your business into the digital age.

Blog Blog

4 Aspects to consider in using a Marketing Automation tool

To succeed, you need to know everything you can about your customers. But knowing is one thing and harnessing that knowledge is another.

eBook eBook

Process Automation in Marketing Beyond Marketing Automation

Today many companies are looking for ways to help improve their marketing to ensure that their employees are free to carry out various tasks effectively and without delay.

All Resources

Process Automation in Marketing Beyond Marketing Automation

Today many companies are looking for ways to help improve their marketing to ensure that their employees are free to carry out various tasks effectively and without delay.

eBook eBook

Introduction to process automation: A guide for the company in the digital age

The digital revolution is transforming almost all industries, affecting the way we serve our customers, manage our operations, commit to our workforce and grow our business.

eBook eBook

Complete email marketing guide for nonprofit programs

While email marketing is often seen as a tool for companies looking to improve their results, it is also useful for those organizations where the goal is not to make a profit.

eBook eBook

How to achieve effective one to one personalization

The new digital consumer demands relevant content, adapted to their personal tastes and preferences. All a challenge for marketers who know that this relevance will be key to improving the results of their campaigns and increasing the loyalty of their consumers.

eBook eBook

Behavioral Marketing. Delivering individual experiences at scale

It is not risky to say that our clients are leading a real revolution today. They are more informed, have more access to information and services and more options than ever in history.

eBook eBook

Building the road to relevance

Today there is an oversaturation of data from the digital world. We are constantly bombarded by multiple content channels, many of them irrelevant.

eBook eBook

Gather: Centralize all types of source data

By being able to build a personalization architecture, you can generate a direct, immediate and personalized interaction with your customers, through relevant communications.

eBook eBook

Manage; Relate data and build individual profiles

Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve a true 1 to 1 personalization through relevant communications, it is now up to us to present in detail the second action: Manage.

eBook eBook

Data privacy Regulation, ethics and privacy

It is very likely that most professionals related to marketing and data management are already familiar with the General Data Protection Regulation (GDPR), which came into force this year.

eBook eBook

Marketing Automation Complete guide with everything you need to know

This eBook exposes elementary concepts related to Marketing Automation and gives advice to make the most of your campaigns, from the beginning, in addition to detailing the features that MasterBase® offers today in the field of Marketing Automation.

eBook eBook

Artificial intelligence

The use of technology in marketing has transformed the profession in recent years. In addition to higher levels of measurement and data, the strategies and methods used have radically changed the mentality of marketers.

eBook eBook

Data-driven email marketing

This eBook aims to help you learn more from your customers through extensive data management and analytics and to develop the skills necessary to transform that learning into actions aimed at effectively fulfilling your business objectives.

eBook eBook

Engage. Create and send 1 to 1 personalized communications

Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve true 1 to 1 personalization through relevant communications, it is now our duty to present in detail the third and last action: ENGAGE.

eBook eBook