academy

Resources

Blogs, eBooks, Webinars and more to help you transform your business into the digital age.

Blog Blog

4 Aspects to consider in using a Marketing Automation tool

To succeed, you need to know everything you can about your customers. But knowing is one thing and harnessing that knowledge is another.

eBook eBook

Process Automation in Marketing Beyond Marketing Automation

Today many companies are looking for ways to help improve their marketing to ensure that their employees are free to carry out various tasks effectively and without delay.

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Manage; Relate data and build individual profiles

Following the review of our methodology based on 3 actions - Gather, Manage and Engage - whose objective is to achieve a true 1 to 1 personalization through relevant communications, it is now up to us to present in detail the second action: Manage.

eBook eBook

Customize your communications by applying static filters

Gone are the times of one-dimensional messages. Consumers have taken their own path with determination and demand relevant, personalized content and experiences on both virtual and physical channels.

Blog Blog

Stop doing segmentation and start doing individualization

A prominent presentation not long ago, Brendan Witcher, Senior Analyst at Forrester Research Inc, at a New York Summit on "hot" marketing topics today and I want to share them with you.

Blog Blog

The role of CRM in a data driven marketing strategy

Marketing people have always longed to deliver the right message to the right customer at the right time, through the right channel.

Blog Blog

Email Marketing: Customize your emails and get more sales

Did you know that 74% of marketers point out that personalization increases customer engagement?

Blog Blog

Why Relevance Is the Key to Success in Email Marketing

To be a good email marketing professional, the number one priority is to make sure your messages are relevant to your subscribers.

Blog Blog