To succeed, you need to know everything you can about your customers. But knowing is one thing and harnessing that knowledge is another.

Gone are the times of one-dimensional messages. Consumers have taken their own path with determination and demand relevant, personalized content and experiences on both virtual and physical channels.

A prominent presentation not long ago, Brendan Witcher, Senior Analyst at Forrester Research Inc, at a New York Summit on "hot" marketing topics today and I want to share them with you.

Marketers are experts in creating new concepts, and this headline is no exception. We have detected some marketing and sales confusion with these two concepts, the buyer's journey and the customer lifecycle.

Marketing people have always longed to deliver the right message to the right customer at the right time, through the right channel.

Did you know that 74% of marketers point out that personalization increases customer engagement?

To be a good email marketing professional, the number one priority is to make sure your messages are relevant to your subscribers.